7 Big Problems in the PMU Industry (And How to Overcome Them

Let’s talk about the seven big problems we’re all facing in the permanent makeup (PMU) world today. If you’ve been in the game for a while (or even just starting out), you’ve probably run into these struggles yourself. You’re not alone, and guess what? These problems aren’t impossible to solve.

In fact, with the right mindset, the right training, and a little bit of grit, you can not only overcome them—you can thrive in this industry. Let’s dive into it.

1. A Lack of Knowledge and Understanding

Here’s the truth: PMU isn’t a one-size-fits-all game. If you're still feeling unsure about your work, you're not alone. Whether it’s your brows or pigments or even your machine settings, there are a lot of moving parts in PMU. And while things are constantly changing, many of us were taught by trainers who didn’t have all the answers themselves.

Sound familiar? If you’ve ever walked away from a training feeling like you didn’t learn everything you should, or even left wondering if what you just learned is the best way to go about something, you're not alone.

The industry is evolving fast—and to stay ahead, you need to be proactive about your education. That’s where investing in real knowledge comes into play. The question is: How do you find the right sources?

2. Confusion Around Pigments

If you’re scratching your head every time a new pigment hits the market, you’re not alone there, either. Pigment science is complex, and there’s a lot of conflicting advice out there. Which pigments really work? Why do some pigments fade differently on various skin types? And how do you avoid being caught up in every trend?

The truth? You need to understand the science behind it all. When you do, you'll stop being swayed by every new product that claims to be the "next best thing."

3. Cookie Cutter Approaches to PMU

Here’s a secret: Skin doesn’t follow rules. Neither do people. The idea that there’s one system that works for every client is a myth. Sure, systems can be helpful—but only if they’re flexible enough to adapt to individual needs.

That’s the difference between a cookie-cutter approach and truly mastering your craft. The more tools you have in your kit (figuratively and literally), the better equipped you’ll be to tackle any challenge a client throws your way.

4. Limited Knowledge of PMU Tools

How many of you have ever used a machine or needle cartridge without truly understanding how or why it works the way it does? If you're nodding along, don't feel bad—you’re in good company. But here's the thing: knowing your tools is just as important as knowing your techniques.

Take the time to learn how to adjust your machine’s settings, how different needle types work, and why specific tools are used for certain applications. Trust me, when you understand your tools, your results will improve.

5. Lack of Drive to Continuously Improve

This one’s on us. PMU is not a “set it and forget it” career. The best artists are the ones who are committed to improving, whether that means practicing every day, watching training videos, or learning from others. This isn’t about just doing the bare minimum—it’s about leveling up every single day.

The artists who succeed long-term are the ones who push themselves to keep learning, even when it’s tough. It’s a mindset that never lets you settle for “good enough.”

6. Not Showcasing Healed Results

Let’s face it: How many of you have hesitated to show your healed results? You’re not alone. Many of us struggle with the idea of showcasing healed work because we’re afraid it won’t live up to the client’s expectations.

But here’s why you must share your healed results: It helps you build trust with your audience. It sets realistic expectations and shows that you’re not just selling a dream—you’re delivering results.

7. Inconsistent Execution and Missed Revenue

When your work is inconsistent, it’s not just frustrating—it’s costly. Artists who are unsure about their technique or lack knowledge often end up delivering uneven results. And guess what? This leads to dissatisfied clients, lost revenue, and a lack of referrals.

The good news? By fixing the gaps in your knowledge, you can solve this problem. When you have the tools, techniques, and knowledge to execute consistently, your clients will notice, and so will your bank account.

How to Overcome These Challenges

It’s simple: Keep learning. Keep practicing. And don’t be afraid to invest in yourself.

No one said it would be easy, but if you tackle these problems head-on, you’ll rise above the competition. So what’s your next move? Let’s make sure you’re set up for success by learning from the best, mastering your craft, and building a business that thrives.

Ready to keep learning? Check out our upcoming pmu trainings coming to an area new you or online. Click here to start learning today.