Okay, so if you're a current permanent makeup artist or someone preparing for a permanent makeup training, keep reading. This is just one of many articles I will share to help you quickly grow your clientele so that you can start to see a return on your investment after being trained in microblading or any other PMU technique.
As a new artist it's super important for you to start building your portfolio of clients so that other potential customers can get a sense of the type of work that you do. Also if you're a new artist its probably good practice to showcase your work in the skill you might be the strongest in.
In other words, if starting out you're really good a creating beautiful Ombre brows but still might be in the process of perfecting your stroke patterns with nano brows or microblading for now it might be better to show more of your Ombre brow client results. In the short run this will help you jump start your client list until you expand your expertise.
Now, I have 5 additional tips I want to share with you below that will help you grow your client list. Let me know your thoughts. Are you doing any of these and are they working for you? Do you have any others that have helped you? Feel free to share!
1. Create an Interest List
Start talking to family, friends, clients, co-workers about the service you plan to offer. Tell them the benefits of the service and provide them a discount or offer it for free. This is important for you to do, so you can start to build a portfolio.
2. Create Professional Social Media Accounts
Show case your work on a dedicated social media account so you can start to engage and interact with potential clients when you share images or videos of your work. Use photo editing apps to edit and enhance photos prior to posting on your accounts. Be sure to take an omni channel approach and don't depend on just one social media platform. Mix things up by leveraging platforms like, instagram, Facebook, Tik Tok and Youtube. You'll find more opportunity to gain more clients the more you diversify.
3. Build a User Friendly Website or App
Create a website or landing page so that customers have a consistent way to reach you and book an appointment. Leveraging a website also provides a place for customers to learn about your service details and booking policies. This adds another layer of professionalism and builds trust with potential clients. Pro Tip: Make sure you request a deposit from your clients when they book an appointment online. This will help decrease the amount of appointment cancellations that can happen.
4. Create a Referral Program
Reward your clients by creating a referral program. This can help reduce marketing and advertising cost and greatly increase the opportunity to grow your clientele. Referrals are the number one cause for business growth as a result of exceptional customer experiences. Create outlets for them to share their experiences by setting up a Yelp or Google business page.
5. Follow Up With Your Clients
One of the biggest mistakes you can make is not having timely follow up with client. This goes for potential customers who are inquiring about your service and for clients who have already been seen by you. Reaching out to potential customers who are inquiring about your service in a timely fashion increases the likelihood of them booking a service with you. But if you wait several day and even several hours to respond back its highly probably they have found another artist or have changed their mind altogether about booking a service. The same is true for your existing clients. Its not good business practice to not check in with your customers to see how they are doing and ensure they had a good experience. When doing so it allows you to stay in front of any potential negative feedback that you may be able to resolve prior to them sharing with others. If they had a great experience you can encourage them to share and tell others which in turn can mean more future clients booking with you.
If you're looking for more business and PMU coaching so you can accelerate your PMU career, join MBL Brow Bosses and sign up for a free trial. Many artists have already started benefiting from the great coaching and mentorship as they have improved their PMU skills and increased their revenue in just a short amount of time.
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