So you've successfully built your client list. That's great! But now is not the time to get comfortable. So what should you do next after building a solid list? Now its time to start thinking about how you turn your one time clients into client influencers who will advocate for your business? Here are the 3 steps I take to ensure that my client list is always flowing.
But first, a consultation.
Before the client sits down and has any procedure done, it is important to know everything about them. I get it, we think we know the client just by asking them the basic step by step questions. After all, we are the experts here and we know what we’re doing. (Nope!)
I cannot stress enough the importance of getting to know your client in a one-on-one consultation before any microblading takes place. Asking thorough questions is how the client feels your authenticity and professionalism. While going through the consultation, I always talk about the healing process. In fact, I show them the different emotions (through emojis of course) that clients go through during the healing process and brow visuals to help them feel like they are not alone.
Client’s want to be heard - listening to them will ensure a happy customer by the end of the process.
2. Communication is key!
The communication does not stop at the consultation or even after they have left their appointment. This step is the game changer. This is what will set you apart in the industry - communication!
I recommend giving clients either a personal phone number or a Google number so that they can communication with you and ask questions after the service is over. This is where they need you the most. We don’t want them to connect with Google or Yelp for the answers, we want them to connect with you. The goal of this step is to guide them through their whole process from start to finish. Remember to follow through in this step especially. This is how you will keep your clients coming back.
3. Everyone loves exclusive offers!
We want to make sure your clients feel special by providing them exclusive offers. For example, referral discounts are great in this industry. (Yes you’re giving a discount but you also got a new client!) Here are some of the examples:
Referral Discounts Book two services and get a discount Holiday specials Book (far in advance) and get a discount
There they are! The 3 steps I take to ensure that the client book is always flowing. By following these steps not only will you accumulate amazing clients, you will also be growing your business.
Master Artist and Instructor @ The Microblading Institute