December 8th 2025
In This Training You Will Learn
The pricing and positioning strategies that allowed us to confidently raise rates — while attracting better clients at the same time
Raising prices can feel scary, especially when you’re worried about losing clients. But when you know how to position yourself as a premium artist, the right clients will actually prefer paying more. We’ll show you the strategies we used to increase rates while booking higher quality clients who respect our craft.
The overlooked business systems that turn a “side hustle” into a real PMU business that consistently grows year after year
Most PMU artists operate like freelancers — working hard but never building stability. The difference between staying stuck and scaling is having the right systems. In this training, you’ll discover the back-end processes that allowed us to stop guessing and start running a predictable, profitable business.
Why most PMU artists stay stuck trading hours for dollars — and the exact shift that frees you to grow beyond being “just another artist”
If you’re only focused on the next appointment, you’ll always feel capped. The real breakthrough comes when you learn to build value beyond each single service. We’ll reveal the mindset and strategies that separate average artists from business owners who scale to six figures and beyond.
The same growth framework we used to scale our PMU business to multiple 6-figures, and how you can apply it no matter where you’re starting from
We didn’t just “get lucky” — we built a repeatable framework that any serious PMU artist can follow. Whether you’re just getting started or already established, you’ll see how to apply these steps in your own business to create consistent income and long-term growth.
About this Training
Are you ready to make 2025 the year you finally turn your PMU skills into a thriving business?
This free training isn’t just about motivation — it’s about giving you the exact strategies we used to scale our PMU business to multiple 6-figures, year after year.
Inside, you’ll discover:
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How to attract premium clients without constant discounts or endless Instagram posts
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The pricing and positioning moves that allowed us to charge more while booking better clients
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The overlooked business systems that transform a “side hustle” into a real, profitable business
2025 is being called the year of opportunity — but only those who are positioned with the right clients, prices, and systems will be able to seize it. This training will help you step into the year fully prepared to grow and scale with confidence.
This Training Is For You If...
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You want to leave your 9 to 5 job but you’re struggling to figure out how and afraid to take the leap of faith.
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You want keys and insights into living a more fulfilling life leveraging your permanent makeup or beauty business.
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You’re not seeing the results you want in your permanent makeup or beauty business and want help with real strategies and best practices that can help you grow.
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You want a plan on how to build consistent flowing revenue into your business.
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You have really big ideas but you can’t figure out how to execute and bring them to life.
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You want to learn how to leverage money so that it makes more money for you in the future growth of your business.
About MooreBeautyLove
MooreBeautyLove Studio and Academy is an established permanent makeup company located in the SF Bay Area. Led by owners Maya and Jamar Moore the company has helped to change 1000's of lives by teaching permanent makeup and business principles to entrepreneurs and artists all around the world looking to grow and develop their skills.
With an unwavering commitment to excellence the company takes pride in ensuring the highest quality of training and education. Students, mentees, and professionals seeking to advance their careers can trust they’ll gain accurate, high-quality insights, empowering them to confidently grow their careers or businesses using proven strategies.
About The Presenter
Jamar Moore is the Co-Owner and CEO of MooreBeautyLove Studio and Academy. He holds a Masters Degree in Executive Management and Labor Relations from Cornell University and many other business coaching certifications. He’s consulted and worked for many large and small companies like Airbnb, Robert Half and Workday helping leaders scale and grow their teams and organizations. Working alongside his wife Maya Moore he’s helped to grow their own company to multiple 6 and 7 figures while building and growing their team. Jamar is frequently asked to speak and share his knowledge at business events and has personally helped to mentor other PMU artists by sharing his best practices for scaling and growing a business.
About Maya Moore
Maya has spent the last 10 years perfecting her craft as a PMU artist passionately educating the industry about the importance of good healed work. She often has graces the stage as a prominent speaker in many international PMU conferences around the world in addition to being a competitive judge in PMU competitions. She's also the creator of the one and only Zola PMU machine and Zola elevated 7 magnum which allow artists to perform just about any PMU technique with comfort, ease and agility.
More About Maya Moore
As an international trainer Maya loves to share her knowledge with other like-minded artists who are passionate about brows and other permanent makeup techniques that yield the best long term healed results. To get to where she is today Maya took over 30 training courses and received coaching and mentorship from leaders that helped her think bigger and grow faster. As a result Maya and Jamar have been able to generate a 7 figure business and employed over 25 artists and employees.
What Past Participants Have to Say
More Student Testimonials
"Maya is an amazing instructor! She is so passionate and it shows through her work and her willingness to educate people. Maya helped give me the knowledge of microblading and has helped me along every step of the way during my learning experience. She is very professional, personable, and real. Her continuing support after the training course is priceless! She is really a dream to work with and have as an educator"!
Mandy
"I've taken training from other instructors before and I left feeling like I didn't learn anything nor was I wasn’t confident. I would recommend Maya's class to anyone who wants to learn this skill. She made it very easy to grasp the concepts and made it fun but still very professional. loved the class"!
Trey Day
"I struggled for years to find the right strategies to grow my PMU business. After working with this team, I not only learned how to attract clients but also how to manage my finances and plan for the future. Thanks to their expertise, I now have a steady stream of clients and a thriving business!"
– Namoi
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As someone new to the PMU industry, I felt overwhelmed by the challenges of starting a business. The MBL apprenticeship program simplified everything. From selecting the right equipment to setting long-term goals, their expertise gave me the clarity and confidence I needed. My clientele is now growing steadily!"
Emily
